Google Search may look at the items in your menu within your Google Business Profile and how busier your establishment is during popular times as local ranking factors and signals. A report by Claudia Tomina documents her tests on this where she claims these are ranking signals that Google uses for ranking businesses in Google Maps and Google Search’s local pack.
Menu items. The report says that adding menu items can help a restaurant rank for those menu items on Google. So if you add caesar salad to your menu items in Google Business Profiles, Google may rank you for searches on “caesar salad.”
This chart below shows the ranking improvement for that local restaurant on Google for a search on [best caesar salad near me]. It went from position 71 to position 1 with the change:
I spoke with Claudia Tomina who showed me several other examples of this working.
Popular times. The report also showed how busier establishments during the Google popular times window tend to rank better than establishments that are not as busy.
Claudia Tomina wrote, “my research shows that if a business is busier at a specific time of day then they outrank their competitors.” The charts below show local Google ranking reports for the keyword [caesar salad near me]. You can see that at times throughout the day and how the rankings got better during popular times.
Why we care. If you do local SEO or manage your own local business, maybe try some of these things out to see if your rankings will improve. You can easily add your menu to your Google Business Profile to see if it makes a difference in your foot traffic and online orders. And maybe that effort might also increase how busy you are during those popular times and help you rank better during these times.
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